Stems Faux Botanicals
Brand Identity Design
Logo and Typography System
Data Visualization
Product Styling & Photography Direction
Project Background
Stems is an e-commerce brand specializing in faux floral décor for modern interiors. The client wanted a simple, elevated logo and cohesive brand system to help position the shop as modern, approachable, and design-conscious.
Visual Direction
Instead of relying on traditional earth tones often seen in floral branding, I chose deep, cool hues to subtly hint that the arrangements are faux, not fresh. The logo and overall design were developed to reflect the environment and aesthetic of the intended clientele, people looking for decorations for modern design-forward spaces.
Explore the full brand system below.
Coleman-Anderson Consulting
Brand Strategy
Stationery & Collateral
Illustration Design
Data Visualization
Brand Guidelines
Project Background
Coleman-Anderson Consulting is a minority-owned, woman-led management business based in Washington, D.C., specializing in government contracts and organizational strategy. The goal was to craft a brand identity that balanced professionalism and vibrancy, confident and credible while standing apart from traditional corporate visuals.
Visual Direction
Coleman-Anderson's branding combines bold color, clean typography, and a sense of energy that reflects the business’s modern and approachable style. The logo was designed to feel strong yet inviting, with a visual rhythm that mirrors her leadership and forward-thinking approach. I also worked with the client to create a custom illustration she could use alongside the logo, an abstract silhouette of a woman looking toward the sky to represent strength, resilience, and empowerment, all central to her story and mission.
Explore the full brand system below.