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Matrix Commercial

Brand Refresh

Stationery & Collateral

Logo & Brochure Design

Data Visualization

Brand Guidelines

Project Background

Matrix Commercial is a national construction and facilities management company specializing in full-service commercial projects. The client approached me to rebrand their business as they expanded into larger corporate contracts. The original logo was inspired by the Vitruvian Man symbolizing precision and balance but no longer aligned with their growing, modern client base. The goal was to evolve the brand while preserving its conceptual roots.

Visual Direction

To honor the original inspiration, I incorporated subtle linear elements from the Vitruvian figure into the wordmark. The updated identity features bold sans serif typography paired with a classic serif secondary font. A clean, modern layout and a refreshed color palette with bold accent tones were used across the brochure and supporting materials to reinforce Matrix Commercial’s new identity.

Explore the full brand system below.

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