Project Background

Coleman-Anderson Consulting is a minority-owned, woman-led management business based in Washington, D.C., specializing in government contracts and organizational strategy. The goal was to craft a brand identity that balanced professionalism and vibrancy, confident and credible while standing apart from traditional corporate visuals.

Visual Direction

Coleman-Anderson's branding combines bold color, clean typography, and a sense of energy that reflects the business’s modern and approachable style. The logo was designed to feel strong yet inviting, with a visual rhythm that mirrors her leadership and forward-thinking approach. I also worked with the client to create a custom illustration she could use alongside the logo, an abstract silhouette of a woman looking toward the sky to represent strength, resilience, and empowerment, all central to her story and mission.

Explore the full brand system below.