Neurocrine Access Support for CRENESSITY
Neurocrine Access Support is a program designed to help patients, caregivers, and healthcare professionals access and afford treatment for CAH through the use of CRENESSITY (crinecerfont). As Art Director, I led the creation of the program’s visual identity and designed a scalable, user-friendly website to support both patient and HCP needs.
Healthcare UX, UI Design
Design Strategy
Visual Identity
Data Visualization
Cross-functional Collaboration
Identifying the Need
Approach
Neurocrine Biosciences brought in my team to launch Neurocrine Access Support (NAS), their first patient support initiative, and introduce Crenessity, a treatment for a rare condition. I focused on building a scalable brand and digital experience that balanced clarity, empathy, and compliance, while supporting future rollouts.
Collaboration & Execution
Working with UX, design, development, medical, and project teams, I helped ensure alignment and accessibility while navigating a complex regulatory landscape.
Core Team:
-
Art Director (my role)
-
Freelance & contract designers
-
Studio Rx Website production team
-
Account manager
-
Project Manager
-
UX Designer
-
Medical Writer
Phase One: Ideation
With no existing direction in place, I initiated the process by presenting a range of visual style explorations to help the client define the tone, structure, and overall visual identity of the support program. These early concepts served as a strategic starting point for across products.
Phase Two: Establishing the Visual Identity
After gathering feedback, I worked with an editor to draft a content outline that included structure, usage guidelines, and flagged challenges around building a scalable system. Our goal was to ensure future brand variations could be supported without sacrificing consistency. Click here to view the collaborative draft used to identify and resolve bottlenecks with the client.
Designing the visual identity for NAS meant creating a flexible system that could adapt across products and audiences, while standing apart from Crenessity’s existing branding. Every element had to meet compliance standards through the PRC review process, which demanded clarity, cohesion, and regulatory alignment.
Explore the complete style guide that brought structure, clarity, and flexibility to a multi-audience brand.
Designing the Patient Website
Our goal was to make the experience approachable and easy to follow. Working with the editor and medical writing team, I learned the content needed to be written at a 3rd grade reading level to ensure patient understanding. I structured the layout to support this by using clear hierarchy, step-by-step guidance, dropdowns for dense content, and linear navigation. Every design choice, from spacing to iconography, reinforced a tone that felt simple, encouraging, and supportive of access to care.
See the Patient Website in Action!
Designing for Healthcare Professionals
For the HCP website, our priority was to ensure healthcare professionals could easily access critical patient resources, most importantly the enrollment form. To support this, we included clear call-to-action buttons on every page, making key tools consistently available. I also aligned the structure and visual flow of the HCP site with the patient-facing site, allowing providers to guide patients through the experience seamlessly. This mirrored layout helped create consistency across both platforms while maintaining clarity and usability for the HCP audience.
Walk Through the HCP Website
Project Reflection
Creative Oversight
The biggest challenge I faced and overcame in this project was maintaining team alignment and design consistency amid evolving direction, shifting client needs, and cross-functional input.
Product Launch
Facing tight deadlines and last-minute reviews, my team worked extended hours to implement feedback without compromising design. The launch resulted in a cohesive brand consistently applied across Neurocrine Access Support materials. Establishing this foundation was essential for maintaining visual consistency with the brand’s growth and supporting future product launches.
After launch, we planned to refine messaging and expand the brand alongside INGREZZA (valbenazine capsules).To learn more about my approach to NAS additional products, click here to explore the INGREZZA project.
Interested in exploring more projects or getting in touch? Click below to view my portfolio or contact me.