Phathom Pharmaceuticals
Phathom Pharmaceuticals is a biopharmaceutical company dedicated to advancing research and developing innovative treatments for individuals suffering from gastrointestinal (GI) diseases related to acid. I collaborated with the Medical Affairs team to develop a refreshed branding approach, elevating
its visual identity and enhancing its messaging with more impactful and engaging imagery.
Service
Branding Refresh
Client
Phathom
Year
2023-2024

For branding inspiration, I reimagined their tagline, Transforming the Treatment Landscape," by creating an abstract interpretation using dynamic shapes and textures to evoke a sense of "landscape."
Building on their existing earth-toned blue and orange palette, I modernized the aesthetic with bolder, refined color scales that enhanced the brand's contemporary appeal.




Branding Identity
The refreshed brand identity emphasizes innovation and transformation through abstract designs paired with bold, contemporary iterations of the
signature blue and orange palette.
Enhanced Pipeline
To enhance the presentation of the drug development pipeline at medical conferences,
I collaborated with the medical affairs team to develop an interactive iPad prototype. This digital tool replaces traditional static
one-pagers, allowing users to access detailed information on each drug by tapping on individual entries, thereby providing a more engaging and informative experience.
See demonstration video below.

Congress Posters
Medical congress posters visually present scientific research, clinical studies, and medical advancements at professional conferences. Given the significance of these findings and their role in sparking discussions, I aimed to create a layout for the brand refresh that is both visually striking and easy to navigate. This design enhances engagement and facilitates meaningful discussions in a clear and compelling way.

Data Visualization Examples
We aimed to present this data in a clear, digestible way. Data visualization simplifies complex information, making it easier to understand, analyze, and communicate key insights effectively.