Se7en Houston
Se7en Restaurant and Lounge, located in Houston, Texas, aims to bring a fresh, next-generation dining experience that blends the sophistication of fine dining with the vibrant energy of lounge entertainment, inspired by the cutting-edge venues of Europe, Miami, and Las Vegas. I had the opportunity to collaborate closely with the developers to shape the brand’s identity, providing art direction for the interior design, menu design, and overall branding to ensure everything aligned seamlessly with their bold vision.
Service
Branding, Print, Digital & Web, Restaurant Concept Development
Client
Tava Hospitality
Year
2019 - 2023
Se7en Houston has been in the works since 2019, and I had the privilege of working closely with the developers and owners from the very start. My involvement spanned the entire journey, from crafting business proposals and pitches to secure investors, to securing the lease and designing an eye-catching advertising wrap.
I collaborated with content creators to produce branded assets for the grand opening, developed menus for exclusive PR tastings, and oversaw the design and production of all branded touchpoints to ensure a cohesive and impactful launch. Every step of the way, I was dedicated to bringing their vision to life and setting the stage for a memorable debut.
Concepting
Creating the branding for Se7en Houston was an evolving process from the start. We began with a flexible brand palette that could adapt to different needs, carefully selecting vibrant, attention-grabbing imagery to captivate consumers. One of the key marketing strategies was wrapping signage to attract potential customers passing by, taking full advantage of the high foot traffic at the Kirby Suite location.
This spot was perfectly positioned to draw in the exact clientele Se7en sought. Along with the brand guide, I’ve included photos that document the journey, from the initial concept of the window wrap to its final installation, showcasing the transformation step by step.
Reservation Website Design
To drive reservations and enhance the customer experience, the design of Se7en’s website was carefully crafted to align with the restaurant’s branding aesthetic. It serves as a central hub for important updates, including opening and construction announcements, job applications, and future reservations, ensuring that guests have easy access to everything they need.